Tru Grit Fitness was created in 2019 to introduce a brand that produced fitness products for consumers and athletes who refused to quit. With the mindset of disrupting the fitness market; delivering premium cutting-edge products at aggressive price points, a new premium brand was born. A brand for those who are passionate about what they do. A brand to identify with for those who strive to be best in their class. With the unknown state of the world in early 2020, Tru Grit Fitness knew they needed to react and help supply the world with products to stay healthy and fit. Best Buy, Target and Walmart came into the picture midyear 2020 as Tru Grit Fitness launched it’s first line of fitness equipment into all three big box retailers.
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